Identity by DB Designs.
Creative Review - Wally Olins, a tribute
A collaborative type project that makes use of the social media hashtag to bring together the inspiring work of designers and illustrators from all over the world. Anyone can join in using the hashtag #36daysoftype.
This is a great way for new designers to flex their muscles and show off some creative work.
Shape: a new film to promote design
Director and animator Johnny Kelly and designer Scott Burnett have created a short film to show why design is important. The film features simple and charming graphics, and no language, so it can be understood universally.
Shape, shown below, was commissioned by Pivot Dublin and Dublin City Council, and was originally part of the city’s bid to become world design capital 2014. While Cape Town picked up that accolade this year, the team decided to go ahead with the project anyway, in order to promote wider understanding and acceptance of design. The film is at the centre of a website, makeshapechange.com, which provides a broad overview of what it means to be a designer.
Oliviero Toscani’s ADC speech turned into newsprint
Last year, photographer and Colors co-founder Oliviero Toscani gave a speech at the 92nd Art Director’s Club festival. The text has now been turned into a newspaper and a series of four typographic posters by illustrator Ben Weeks and Underline Studio.
The paper now forms part of the Art Director’s Club's communications for its 93rd awards, which will take place in Miami Beach this April.
To make it, Canadian illustrator Weeks took Toscani’s ‘Creativity = Courage’ speech from 2013 and invited Underline Studio to work on a publication which would be sent out to 2,000 ADC members, and made available online to download.
New site to give students a Hand
A group of Kingston students led by Joshua Lake are launching an online exhibition space to bring together work from degree shows across the creative disciplines.
With so many degree shows taking place each year, not all of them get the attention those participating might like. Lake’s idea is to create an online exhibition space to aggregate work from degree shows in one place.
Hand launches in May and is “an online art and design gallery catering for students, individuals and groups across all art disciplines, creating space for inspiration, collaboration and discovery,” the organisers say.
At present, the site is displaying a ‘trailer’ version but this does give some sense of how the fully-functional site will work. It will focus initially on degree shows but “in addition to student exhibitions, non-student shows will be featured on the site throughout the year,” the organisers say.
Graduating students will be allowed to create an account and upload work from their exhibition to the site. More details on how to get involved at hand.gallery
The new colours of Herman Miller
Photographer Carl Kleiner has shown his minimalist hand once again in a series of abstract compositions for furniture manufacturer, Herman Miller. The work reveals the various hues in the company’s new materials palette.
To refresh the brand’s three most popular solid colour lines for seating and workspace products, the direction was apparently towards the “expansive, celestial, and lighthearted,” say Herman Miller.
While Kleiner’s abstract compositions seem to have gone their own way (celestial?), they are nonetheless beautiful chunks of colourways which reveal his meticulous eye and hand – he also styled the shots as well.
You Will Be Ok
Nike launches first World Cup 2014 spot
Nike has today launched the first part of its football 2014 campaign (aka its unofficial World Cup campaign), created by Wieden + Kennedy and directed by Jonathan Glazer.
Titled Risk Everything, the ad features Wayne Rooney, Cristiano Ronaldo and Neymar, and focuses on the pressure placed on the players as they prepare to play on the world’s stage. It is set to a rhythmic beat, which serves to represent the tension for the players but also as a ticking clock counting down to the excitement of the event. Nike has yet to announce what else is to come in the campaign, but this film definitely has the feel of a preamble to something bigger.
As Nike is not an official sponsor of the World Cup, there is no explicit mention of the tournament in the ad, but we are left in no doubt as to what the spot is about. With its focus on the players, and what they may (or may not) achieve at the event, the spot has echoes of Write The Future, Nike’s phenomenally successful ad for the 2010 World Cup, which was largely seen as having stolen the advertising glory from official sponsors Adidas.
Without lifting the pencil from the paper.
YCN’s new look
YCN has launched a new visual identity overseen by Matt Willey and changed the meaning of its initials from Young Creative Network to ‘You Can Now’. The new system and brand message were launched to reflect the organisation’s growth since it was founded in 2001. It was originally set up as an annual awards scheme for new talent and now runs a number of events and a members’ magazine. Willey was asked to work on the identity after re-designing YCN’s magazine last summer, and founder Nick Defty says he has been working on it since the end of last year.
The new logo features a bespoke typeface. Klim font Founders has also been applied to print communications and YCN’s website. “We wanted something that felt ‘freshly smart’ – something to communicate the spirit, positivity and energy at the heart of YCN, but also the professionalism at the heart of everything we do,”
The Kabel free font is a new contemporary display typeface designed by Mathias Nösel.